Well we’ve just finished up the initial designs for our first line of Horse products. FullBucket is an animal nutrition company that gives one FullBucket to an animal in need for every FullBucket that is purchased.
Website is in the works and should be live in a couple of weeks.
Very Strong Customer Relationship
A couple of months ago I was introduced to Mike Dillard while attending a Marketing Mastermind Summit hosted by Josh Bezoni.
At the time I didn’t get a chance to follow up with everybody and research all the people I’d met.
However, now that I’ve followed up with Mike, I wish I’d of done it sooner.
You see, Mike Dillard has developed marketing and sales training for the network marketing space. Check it out at http://www.magneticsponsoring.com/
It’s not a niche I’m particularly interested in but his material is shazaam! Good.
Just learning from his free modules you’ll get a ton of modern marketing techniques. And more important, if you read between the lines and break his material down, he shows you some of the best customer relationship techniques I’ve ever seen.
Notice: I didn’t say customer service. Mike takes a proactive roll with his program and reaches out to his customers BEFORE there’s ever a problem.
Look for more of these types of programs and learn even more when we launch Modern Business Marketer.com.
Be one of the first 100 to pre-register and get a free 10 video course on monetizing social media.
Robo
Agriculture Media Summit - a great convention and a powerful voice for the people who feed our nation. We have a generation too far removed from their food supply. These people make it real.
MediaPost Article about Lady GaGa is Good
There have been many articles written about the Ga of Ga but I think Johanna Skilling did a great job of applying it to a business culture. Read “What Pharma Can Learn From Lady Gaga” and see for yourself and how the methods might apply to your business.
Where Is Your Occupation Heading?
The US Bureau of Labor Statistics has posted their 2010/11 research on vocation markets. It’s very interesting to click around and look at the “Projections” category of different job titles.
It will give you a description of their methodology etc. It also lists average pay scales. Keep in mind these are nation wide so they may not be completely accurate for your area. For instance, a good graphic designer in the Dallas market might command $50K - $75K. In North Dakota this same job might pay $1.95 an hour. ;-)
This could be a useful tool to help define your career direction or hunt new markets to focus sales on in the coming couple of years.
You can see the stats here: http://1.usa.gov/itSuGw
Giving a branding session about using social media.
“So, What are your expectations with a Social Media program?” I asked.
“We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered.
This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go.
Social media starts with a plan and that plan should have two main functions:
- Strengthen the brand
- Introduce that brand to new customers
If this is done properly, there are many things you can do later on with your SM platform.
HorseAdvertisingNetwork.com is DONE!!!
It’s Alive!!! Go look see feel. We still have lot’s of work to do but I’m definitely a believer in launch before your ready. Now I’m working on the tagline, what do you think of:
Horse Publishers and Advertisers - UNTIE!
I want to thank:
Daniel McCarthy for the design;
Andy Nester for the chance;
Jason Lewis for the coding all-nighters;
Jodi for the patience;
The horse publishers for the ad space;
The Advertisers for the Ads!
CRUSH IT! Book Review
I’d been introduced to Gary Vaynerchuck’s in-your-face style of promotion by several friends from Austin’s Internet Marketing Party.
I enjoyed the enthusiasm and energy. His approach is not scripted and raw which is the IM signature.
But, Gary’s not for everybody. My wife, and most females that I’ve shown, can’t get into the groove. They think he’s annoying and would rather put a cigarette out on his forehead than listen to him spew.
I enjoy watching him for the reason they don’t - in your face, no holds barred passion for making money and pushing the limits.
The book itself is a direct reflection of the same. My bet is that a ghost writer turned on a recorder and let it roll while he did the Gary rant.
It turned out good because it has what I always look for in a book - short, informative and most of all, there was a gold nugget or two that I took away.
If you’re like me and have several business books, you should have this one.
I give a 3.5 out of 5.
MARKETING COACH
