June 2012
1 post
May 2012
1 post
Daily Reminder
Remind yourself every morning that you are the SUM of your:
Experiences
Relationships
Moments of Courage
Work with Meaning
Acts of Kindness
Robo
February 2012
2 posts
To Benefit From The Information Age - Companies...
There are alot of neat and nifty things written about networking technology, such as Internet and Mobile. And if your business has deemed these new techs as necessary for growth, perhaps even survival, then this thread of insights might be of interest to you.
A while back I was contracted by a magazine publishing company to review ways they could improve performance with their Internet...
January 2012
1 post
August 2011
2 posts
Very Strong Customer Relationship
A couple of months ago I was introduced to Mike Dillard while attending a Marketing Mastermind Summit hosted by Josh Bezoni.
At the time I didn’t get a chance to follow up with everybody and research all the people I’d met.
However, now that I’ve followed up with Mike, I wish I’d of done it sooner.
You see, Mike Dillard has developed marketing and sales training for...
“When investing in high risk/high reward investments, first use your magnifying...”
– Robo
July 2011
3 posts
MediaPost Article about Lady GaGa is Good
There have been many articles written about the Ga of Ga but I think Johanna Skilling did a great job of applying it to a business culture. Read “What Pharma Can Learn From Lady Gaga” and see for yourself and how the methods might apply to your business.
http://bit.ly/oDEn8Q
“Use free media (PR) to give a new product life - while it’s new and...”
– Rob Hendrickson
June 2011
1 post
March 2011
2 posts
January 2011
5 posts
2 tags
WatchCRUSH IT! Book Review
I’d been introduced to Gary Vaynerchuck’s in-your-face style of promotion by several friends from Austin’s Internet Marketing Party.
I enjoyed the enthusiasm and energy. His approach is not scripted and raw which is the IM signature.
But, Gary’s not for everybody. My wife, and most females that I’ve shown, can’t get into the groove. They...
September 2010
2 posts
Traditional Advertising - A Hard Pill To Swallow
Clayton Makepeace creates a compelling argument against traditional advertising. One that, until I quit the Ad business, I would have not accepted.
Too many people focus on Brand Awareness and not enough on Brand Strength and Sales.
http://www.earlytorise.com/2010/09/13/advertising-schmadvertising/
Vetericyn freight train
Great meetings in Sacramento, Rialto and San Diego.
Our sales are hitting and the people are banging on all cylinders.
It’s so very nice to work for an energetic company that pushes instead of pulls.
I look forward to seeing the brand growth for the new product Puracyn for the human market.
My takeaways for the day - always stay focused on the top 3-5 items that impede or instill...
July 2010
3 posts
“I’m like you. We see eye-to-eye.
We want good education for children. We both...”
– Rob Hendrickson
June 2010
8 posts
PERSPECTIVE - Turn Lane or a Stop Light?
The right perspective is important when you’re trying to solve a problem. It’s difficult to create a good solution if you have no empathy for the one with the problem. My wife and I were looking for a new place to live eight years ago. Because of our horses, goats and other menagerie of livestock, we required space. We found a nice home within our price range some mile from the busy metro-plex. A...
The Difference Between Marketing & Sales
Wanted: A new Vice President of Marketing AND Sales.
I’ve seen this title a thousand times and wonder if the person who created the position knows the difference between the two. I wonder if the person wearing the title knows?
I’ll bet that more often than not the answer is no.
Many companies (people) use the two terms interchangeably. When looking through the job postings on Craigslist, there...
Social Media Tools
I’ll also make a link in my Tools/Resources section so that I can keep updating the list. Look for my Web Video Camcorder list to come. We’re going to figure this audio problem out yet. 1. TweetDeck - Manage multiple accounts and feeds for twitter 2. Search.twitter.com - Search your topics on Twitter. 3. Tubemogul.com - Manage your mass video distribution. One portal, several...
American Horse Publication Council Convention 2010
Lexington, Kentucky Trip - AHP 2010 Growing up in South Dakota and having spent most of my life in the mid-west where we pride ourselves on the few number of people and the many numbers of cattle and horses, I forget that agriculture also thrives in most other parts of the country. It’s our nature to be somewhat myopic about what we consider a unique upbringing of haystacks and open pastures. But...
ontherodeoroad asked: Hi Rob,
I was wondering what it would take to have a consultation with you about a website/buisness venture. I am in Lexington, Ky. Thanks so much!
Anne
Ontherodeoroad.com
I was wondering what it would take to have a consultation with you about a website/buisness venture. I am in Lexington, Ky. Thanks so much!
Anne
Ontherodeoroad.com
Watch
April 2010
13 posts
Good product and working with professionals brings a good cows to the horse sale in Mt. Pleasant, Texas.
We’ve got a packed house at the horse sale in Mt. Pleasant, Texas.
A Left Hand Turn Lane When A Light Is Needed
The right perspective is important when you’re trying to solve a problem. It’s difficult to create a good solution if you have no empathy for the one with the problem. My wife and I were looking for a new place to live eight years ago. Because of our horses, goats and other menagerie of livestock, we required space. We found a nice home within our price range some mile from the busy metro-plex. A...
Watch
“Good business strategy starts with knowing what business you’re in. If you...”
– Rob Hendrickson
March 2010
7 posts
