Rob Hendrickson

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Where Is Your Occupation Heading? The US Bureau of Labor Statistics has posted their 2010/11 research on vocation markets. It’s very interesting to click around and look at the “Projections” category of different job titles. It will give you a description of their methodology etc. It also lists average pay scales. Keep in mind these are nation wide so they may not be completely accurate for your area. For instance, a good graphic designer in the Dallas market might command $50K - $75K. In North Dakota this same job might pay $1.95 an hour. ;-) This could be a useful tool to help define your career direction or hunt new markets to focus sales on in the coming couple of years. You can see the stats here: http://1.usa.gov/itSuGw

Where Is Your Occupation Heading?

The US Bureau of Labor Statistics has posted their 2010/11 research on vocation markets. It’s very interesting to click around and look at the “Projections” category of different job titles.

It will give you a description of their methodology etc. It also lists average pay scales. Keep in mind these are nation wide so they may not be completely accurate for your area. For instance, a good graphic designer in the Dallas market might command $50K - $75K. In North Dakota this same job might pay $1.95 an hour. ;-)

This could be a useful tool to help define your career direction or hunt new markets to focus sales on in the coming couple of years.

You can see the stats here: http://1.usa.gov/itSuGw

Giving a branding session about using social media. “So, What are your expectations with a Social Media program?” I asked. “We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered. This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go. Social media starts with a plan and that plan should have two main functions: Strengthen the brand Introduce that brand to new customers If this is done properly, there are many things you can do later on with your SM platform.

Giving a branding session about using social media.

“So, What are your expectations with a Social Media program?” I asked.

“We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered.

This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go.

Social media starts with a plan and that plan should have two main functions:

  1. Strengthen the brand
  2. Introduce that brand to new customers

If this is done properly, there are many things you can do later on with your SM platform.

HorseAdvertisingNetwork.com is DONE!!! It’s Alive!!! Go look see feel. We still have lot’s of work to do but I’m definitely a believer in launch before your ready. Now I’m working on the tagline, what do you think of: Horse Publishers and Advertisers - UNTIE! I want to thank:Daniel McCarthy for the design;Andy Nester for the chance;Jason Lewis for the coding all-nighters;Jodi for the patience;The horse publishers for the ad space;The Advertisers for the Ads!

HorseAdvertisingNetwork.com is DONE!!!

It’s Alive!!! Go look see feel. We still have lot’s of work to do but I’m definitely a believer in launch before your ready. Now I’m working on the tagline, what do you think of:

Horse Publishers and Advertisers - UNTIE!

I want to thank:
Daniel McCarthy for the design;
Andy Nester for the chance;
Jason Lewis for the coding all-nighters;
Jodi for the patience;
The horse publishers for the ad space;
The Advertisers for the Ads!

CRUSH IT! Book Review

I’d been introduced to Gary Vaynerchuck’s in-your-face style of promotion by several friends from Austin’s Internet Marketing Party.

I enjoyed the enthusiasm and energy. His approach is not scripted and raw which is the IM signature.

But, Gary’s not for everybody. My wife, and most females that I’ve shown, can’t get into the groove. They think he’s annoying and would rather put a cigarette out on his forehead than listen to him spew.

I enjoy watching him for the reason they don’t - in your face, no holds barred passion for making money and pushing the limits.

The book itself is a direct reflection of the same. My bet is that a ghost writer turned on a recorder and let it roll while he did the Gary rant.

It turned out good because it has what I always look for in a book - short, informative and most of all, there was a gold nugget or two that I took away.

If you’re like me and have several business books, you should have this one.

I give a 3.5 out of 5.

4-Hour Body (Ohmmm)

I just finished the 4-Hour Body by Tim Ferris. Not bad. Tim has a way with titles. His first New York Times best seller, 4-hour Workweek, was a time-management book disguised as a way out for the millions of day slavers out there.

It was a really good read and chock full of quotable thoughts, anecdotes and stories. In Tim Ferris style he makes the book very personal and relies heavy on his own experiences and methods.

I’ve referred back to it often and believe it is a benefit to my workflow. The advice given by no means allows me to get rich and live my dreams by working 4 hours. But the product and marketing were genious.

4-Hour body is similar. It’s Tim’s personal journey to craft a body. He does the trial and error so you won’t have to. I’ve incorporated many of his techniques to see if the results are similar and we’ll see.

Much like 4-hour Work Week, I don’t expect to have a perfect body, but I do expect a better one and some interesting techniques to help me get that much needed 6-pack abs my life so desperately needs.

It’s worth the read.

One of the best commercials I’ve seen. Perfect advertising puts the viewer into a specific state of mind and then leaves them with just a taste of the product name on the feeling. This energetic and great feeling brought to you by Honda. Enjoy.

This is the :60 second info-commercial we produced for the Cesar Milan “The Dog Whisperer” show on National Geographic.

This is the Vetericyn vignette that is running on Fox Sports Network. A real nice personal testimonial by Clinton Anderson.

Traditional Advertising - A Hard Pill To Swallow

Clayton Makepeace creates a compelling argument against traditional advertising. One that, until I quit the Ad business, I would have not accepted.

Too many people focus on Brand Awareness and not enough on Brand Strength and Sales.

http://www.earlytorise.com/2010/09/13/advertising-schmadvertising/

Vetericyn freight train

Great meetings in Sacramento, Rialto and San Diego.

Our sales are hitting and the people are banging on all cylinders.

It’s so very nice to work for an energetic company that pushes instead of pulls.

I look forward to seeing the brand growth for the new product Puracyn for the human market.

My takeaways for the day - always stay focused on the top 3-5 items that impede or instill growth jumps. And then have the team work like hell to fix and assist respectively.