Rob Hendrickson

Twitter RSS Archive ASK A MARKETING QUESTION
Giving a branding session about using social media. “So, What are your expectations with a Social Media program?” I asked. “We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered. This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go. Social media starts with a plan and that plan should have two main functions: Strengthen the brand Introduce that brand to new customers If this is done properly, there are many things you can do later on with your SM platform.

Giving a branding session about using social media.

“So, What are your expectations with a Social Media program?” I asked.

“We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered.

This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go.

Social media starts with a plan and that plan should have two main functions:

  1. Strengthen the brand
  2. Introduce that brand to new customers

If this is done properly, there are many things you can do later on with your SM platform.

Theme created by David Summerton.