MARKETING COACH var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-17140554-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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} catch(err) { setTimeout('mce_preload_check();', 250); return; } mce_init_form(); } function mce_init_form(){ jQuery(document).ready( function($) { var options = { errorClass: 'mce_inline_error', errorElement: 'div', onkeyup: function(){}, onfocusout:function(){}, onblur:function(){} }; var mce_validator = $("#mc-embedded-subscribe-form").validate(options); $("#mc-embedded-subscribe-form").unbind('submit');//remove the validator so we can get into beforeSubmit on the ajaxform, which then calls the validator options = { url: 'http://roberthendrickson.us1.list-manage.com/subscribe/post-json?u=012b2edb4a5c97b57302bfab9&id=72ad9dfbc3&c=?', type: 'GET', dataType: 'json', contentType: "application/json; charset=utf-8", beforeSubmit: function(){ $('#mce_tmp_error_msg').remove(); $('.datefield','#mc_embed_signup').each( function(){ var txt = 'filled'; var fields = new Array(); var i = 0; $(':text', this).each( function(){ fields[i] = this; i++; }); $(':hidden', this).each( function(){ if (fields.length == 2) fields[2] = {'value':1970};//trick birthdays into having years if ( fields[0].value=='MM' && fields[1].value=='DD' && fields[2].value=='YYYY' ){ this.value = ''; } else if ( fields[0].value=='' && fields[1].value=='' && fields[2].value=='' ){ this.value = ''; } else { this.value = fields[0].value+'/'+fields[1].value+'/'+fields[2].value; } }); }); return mce_validator.form(); }, success: mce_success_cb }; $('#mc-embedded-subscribe-form').ajaxForm(options); }); } function mce_success_cb(resp){ $('#mce-success-response').hide(); $('#mce-error-response').hide(); if (resp.result=="success"){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(resp.msg); $('#mc-embedded-subscribe-form').each(function(){ this.reset(); }); } else { var index = -1; var msg; try { var parts = resp.msg.split(' - ',2); if (parts[1]==undefined){ msg = resp.msg; } else { i = parseInt(parts[0]); if (i.toString() == parts[0]){ index = parts[0]; msg = parts[1]; } else { index = -1; msg = resp.msg; } } } catch(e){ index = -1; msg = resp.msg; } try{ if (index== -1){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } else { err_id = 'mce_tmp_error_msg'; html = ' '+msg+''; var input_id = '#mc_embed_signup'; var f = $(input_id); if (ftypes[index]=='address'){ input_id = '#mce-'+fnames[index]+'-addr1'; f = $(input_id).parent().parent().get(0); } else if (ftypes[index]=='date'){ input_id = '#mce-'+fnames[index]+'-month'; f = $(input_id).parent().parent().get(0); } else { input_id = '#mce-'+fnames[index]; f = $().parent(input_id).get(0); } if (f){ $(f).append(html); $(input_id).focus(); } else { $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } } } catch(e){ $('#mce-'+resp.result+'-response').show(); $('#mce-'+resp.result+'-response').html(msg); } } } Tumblr (3.0; @robhendrickson)http://roberthendrickson.com/<img src="http://24.media.tumblr.com/tumblr_m4zusoBxXI1qbvqdxo1_500.png"/><br/><br/><p>“IT’S ALIVE!!!”</p> <p>Well our FullBucketHealth.com website is now live. Go buy your friends with horses some incredible nutritional supplements. Can you say probiotics? 50 and 100 Billion CFUs?!?! Get outta here!</p>http://roberthendrickson.com/post/24261015219http://roberthendrickson.com/post/24261015219Sat, 02 Jun 2012 10:26:48 -0400Remind yourself every morning that you are the SUM of your: Experiences Relationships Moments of...http://roberthendrickson.com/post/22719494552http://roberthendrickson.com/post/22719494552Wed, 09 May 2012 12:14:29 -0400There are alot of neat and nifty things written about networking technology, such as Internet and...http://roberthendrickson.com/post/18076443377http://roberthendrickson.com/post/18076443377Wed, 22 Feb 2012 12:24:00 -0500<img src="http://25.media.tumblr.com/tumblr_lze6ozmhaO1qbvqdxo1_500.jpg"/><br/><br/><p>I Heart My Family!</p>http://roberthendrickson.com/post/17610929661http://roberthendrickson.com/post/17610929661Tue, 14 Feb 2012 11:48:35 -0500<img src="http://25.media.tumblr.com/tumblr_lyffxc93FK1qbvqdxo1_500.jpg"/><br/><br/><p>Well we’ve just finished up the initial designs for our first line of Horse products. FullBucket is an animal nutrition company that gives one FullBucket to an animal in need for every FullBucket that is purchased.</p> <p>Website is in the works and should be live in a couple of weeks.</p>http://roberthendrickson.com/post/16541852946http://roberthendrickson.com/post/16541852946Thu, 26 Jan 2012 17:32:00 -0500A couple of months ago I was introduced to Mike Dillard while attending a Marketing Mastermind...http://roberthendrickson.com/post/9165254019http://roberthendrickson.com/post/9165254019Sat, 20 Aug 2011 10:33:26 -0400“When investing in high risk/high reward investments, first use your magnifying glass, then...http://roberthendrickson.com/post/8359443872http://roberthendrickson.com/post/8359443872Mon, 01 Aug 2011 19:28:24 -0400<img src="http://24.media.tumblr.com/tumblr_loybrxXlka1qbvqdxo1_500.png"/><br/><br/><p>Agriculture Media Summit - a great convention and a powerful voice for the people who feed our nation. We have a generation too far removed from their food supply. These people make it real.</p>http://roberthendrickson.com/post/8091773151http://roberthendrickson.com/post/8091773151Tue, 26 Jul 2011 13:40:45 -0400There have been many articles written about the Ga of Ga but I think Johanna Skilling did a great...http://roberthendrickson.com/post/7537588073http://roberthendrickson.com/post/7537588073Tue, 12 Jul 2011 13:09:53 -0400““Use free media (PR) to give a new product life - while it’s new and newsworthy....http://roberthendrickson.com/post/7490322246http://roberthendrickson.com/post/7490322246Mon, 11 Jul 2011 07:49:10 -0400<img src="http://25.media.tumblr.com/tumblr_ln3rlsHAJO1qbvqdxo1_500.png"/><br/><br/><p><strong>Where Is Your Occupation Heading?</strong></p> <p>The US Bureau of Labor Statistics has posted their 2010/11 research on vocation markets. It’s very interesting to click around and look at the “Projections” category of different job titles.</p> <p>It will give you a description of their methodology etc. It also lists average pay scales. Keep in mind these are nation wide so they may not be completely accurate for your area. For instance, a good graphic designer in the Dallas market might command $50K - $75K. In North Dakota this same job might pay $1.95 an hour. ;-)</p> <p>This could be a useful tool to help define your career direction or hunt new markets to focus sales on in the coming couple of years.</p> <p>You can see the stats here: <a href="http://1.usa.gov/itSuGw">http://1.usa.gov/itSuGw</a></p>http://roberthendrickson.com/post/6730038393http://roberthendrickson.com/post/6730038393Mon, 20 Jun 2011 15:03:00 -0400<img src="http://25.media.tumblr.com/tumblr_ligrvhKLwW1qbvqdxo1_500.jpg"/><br/><br/><p><strong>Giving a branding session about using social media.</strong></p> <p>“So, What are your expectations with a Social Media program?” I asked.</p> <p>“We’re not sure but we know we want a lot of Fans on Facebook.” the Client answered.</p> <p>This is a typical response. All of the hype related to Social Media has finally brought the flock of sheep down from the mountain and into the valley but they do not know where to go.</p> <p>Social media starts with a plan and that plan should have two main functions:</p> <ol><li>Strengthen the brand</li> <li>Introduce that brand to new customers</li> </ol><p>If this is done properly, there are many things you can do later on with your SM platform.</p>http://roberthendrickson.com/post/4024350016http://roberthendrickson.com/post/4024350016Tue, 22 Mar 2011 10:50:00 -0400<img src="http://24.media.tumblr.com/tumblr_li7we7Ljs61qbvqdxo1_500.png"/><br/><br/><p>HorseAdvertisingNetwork.com is DONE!!!</p> <p>It’s Alive!!! Go look see feel. We still have lot’s of work to do but I’m definitely a believer in launch before your ready. Now I’m working on the tagline, what do you think of:</p> <p>Horse Publishers and Advertisers - UNTIE!</p> <p>I want to thank:<br/>Daniel McCarthy for the design;<br/>Andy Nester for the chance;<br/>Jason Lewis for the coding all-nighters;<br/>Jodi for the patience;<br/>The horse publishers for the ad space;<br/>The Advertisers for the Ads!</p>http://roberthendrickson.com/post/3925310553http://roberthendrickson.com/post/3925310553Thu, 17 Mar 2011 15:49:00 -0400<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="400" height="304" id="viddler"><param name="movie" value="http://www.viddler.com/player/d3311a3a/" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashvars" value="fake=1" /><embed src="http://www.viddler.com/player/d3311a3a/" width="400" height="304" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" flashvars="fake=1" name="viddler"></embed></object><br/><br/><p>CRUSH IT! Book Review</p> <p>I’d been introduced to Gary Vaynerchuck’s in-your-face style of promotion by several friends from Austin’s Internet Marketing Party.</p> <p>I enjoyed the enthusiasm and energy. His approach is not scripted and raw which is the IM signature.</p> <p>But, Gary’s not for everybody. My wife, and most females that I’ve shown, can’t get into the groove. They think he’s annoying and would rather put a cigarette out on his forehead than listen to him spew.</p> <p>I enjoy watching him for the reason they don’t - in your face, no holds barred passion for making money and pushing the limits.</p> <p>The book itself is a direct reflection of the same. My bet is that a ghost writer turned on a recorder and let it roll while he did the Gary rant.</p> <p>It turned out good because it has what I always look for in a book - short, informative and most of all, there was a gold nugget or two that I took away.</p> <p>If you’re like me and have several business books, you should have this one.</p> <p>I give a 3.5 out of 5.</p>http://roberthendrickson.com/post/2698851692http://roberthendrickson.com/post/2698851692Tue, 11 Jan 2011 10:58:46 -0500gary veynerchuckcrush it<iframe width="400" height="240" src="http://www.youtube.com/embed/LIVmsIJyj3A?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><strong>4-Hour Body (Ohmmm)</strong></p> <p>I just finished the 4-Hour Body by Tim Ferris. Not bad. Tim has a way with titles. His first New York Times best seller, 4-hour Workweek, was a time-management book disguised as a way out for the millions of day slavers out there.</p> <p>It was a really good read and chock full of quotable thoughts, anecdotes and stories. In Tim Ferris style he makes the book very personal and relies heavy on his own experiences and methods.</p> <p>I’ve referred back to it often and believe it is a benefit to my workflow. The advice given by no means allows me to get rich and live my dreams by working 4 hours. But the product and marketing were genious.</p> <p>4-Hour body is similar. It’s Tim’s personal journey to craft a body. He does the trial and error so you won’t have to. I’ve incorporated many of his techniques to see if the results are similar and we’ll see.</p> <p>Much like 4-hour Work Week, I don’t expect to have a perfect body, but I do expect a better one and some interesting techniques to help me get that much needed 6-pack abs my life so desperately needs.</p> <p>It’s worth the read.</p>http://roberthendrickson.com/post/2685013683http://roberthendrickson.com/post/2685013683Mon, 10 Jan 2011 11:17:47 -0500<iframe width="400" height="320" src="http://www.youtube.com/embed/fB_1gPRCLCo?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>One of the best commercials I’ve seen. Perfect advertising puts the viewer into a specific state of mind and then leaves them with just a taste of the product name on the feeling. This energetic and great feeling brought to you by Honda. Enjoy.</p>http://roberthendrickson.com/post/2639602672http://roberthendrickson.com/post/2639602672Fri, 07 Jan 2011 14:18:51 -0500<iframe width="400" height="240" src="http://www.youtube.com/embed/Pe9j5al_hAM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>This is the :60 second info-commercial we produced for the Cesar Milan “The Dog Whisperer” show on National Geographic.</p>http://roberthendrickson.com/post/2612293612http://roberthendrickson.com/post/2612293612Wed, 05 Jan 2011 15:18:34 -0500<iframe width="400" height="240" src="http://www.youtube.com/embed/UnyofTKQ7eI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>This is the Vetericyn vignette that is running on Fox Sports Network. A real nice personal testimonial by Clinton Anderson.</p>http://roberthendrickson.com/post/2612271763http://roberthendrickson.com/post/2612271763Wed, 05 Jan 2011 15:16:35 -0500Clayton Makepeace creates a compelling argument against traditional advertising. One that, until I...http://roberthendrickson.com/post/1116257126http://roberthendrickson.com/post/1116257126Mon, 13 Sep 2010 14:23:07 -0400Great meetings in Sacramento, Rialto and San Diego. Our sales are hitting and the people are...http://roberthendrickson.com/post/1050095231http://roberthendrickson.com/post/1050095231Wed, 01 Sep 2010 19:03:19 -0400